Though 77% of B2B decision makers engage regularly with business blogs, two in three marketing teams fail to regularly create and publish these rich content assets.
Content amplification outlines the process of distributing content to reach a wider audience through third parties, paid services and varying marketing platforms like social media and email.
The money spent on content marketing continues to increase, with the average B2B company spending 30% of all marketing budget on this channel alone. 45% of marketing teams expect their content budget to increase within the next 12 months, but with $1 billion wasted every year on ill-fitting and ineffective content creation and distribution, could your content marketing strategy break the bank?
Content marketing has become key to business success, with the average B2B buyer consuming 3-5 pieces of content before inquiring with your sales team.
As 95% of 18-34-year olds are most likely to follow a brand’s progression and growth through social media, this channel has the power to reach more prospects than ever before,
The business world continually evolves, as technology advances and trends shift; nothing stays the same, especially in marketing. Though many innovative software solutions come to the fore to benefit marketers, automation has the power to double team productivity, eliminating time-consuming manual tasks so your team can focus on the important stuff.
Every organization wants to construct a winning lead generation strategy, and many look at whether working with a lead generation specialist could help their results. Whether you want to outsource all lead generation, or just specific channels, like email or telemarketing, it’s important to make sure you manage your expectations.
Lead generation marketing is essential for every growing organization; kicking off your sales pipeline and providing the opportunities that lead to revenue increase and overall business growth. Recent studies show some common key challenges facing marketeers. A staggering 42% struggle to attract their target audience, and a third of teams find difficulty in managing response […]
As more millennials come into decision making business roles, we see a significant shift in many areas affecting B2B sales. The rise of technology means millennials think differently; they look to social media and online outlets for information and assurance. 73% prefer email communications above all others. This means your sales team may need to bend their strategy…
Without a healthy sales pipeline, your business will struggle to achieve the results you need to continue to grow. A healthy pipeline encapsulates many things; you need a constant stream of new lead data and sales opportunities to ensure your pipeline never empties, and you need a winning strategy to successfully move these leads down your pipeline, so they come out the other side as clients.