Business lead generation can be difficult, especially when you’re scrambling to set up last minute campaigns for a final push to reach targets. There is an easier way – you could always buy your business leads from a provider. But is it too good to be true…?
Many B2B marketers use IP address tracking. It’s a popular solution, helping businesses gain a better understanding of their online audience and boosts lead generation success.
IP address technology has now been around for decades, helping us to pass data between networks and access the online world. Though IP addresses are so deeply rooted in our digital dependence, many businesses remain unsure if IP address tracking software can genuinely help their marketing and sales efforts.
Almost 3 in 4 businesses see generating high quality business leads as their biggest marketing challenge. It’s all very well generating leads a-plenty, but if they don’t drive new revenue and promote business growth, what’s the point?
When we explain our ground-breaking software and what it can offer, some people say “I get all that from Google Analytics”- but that’s not true
Some metrics measured by web analytics tools are vital to track your success, but too much of one thing isn’t always positive.
There’s no doubt a website is vital to the success of any business, so why miss out on the data it can offer?
To truly optimize B2B marketing and see successful lead generation, we need to stop being afraid of handling data, and take pride in it.
74% of buyers say their view of a brand is more positive if they discovered it in person, as opposed to online.
There’s never been a better time to turbo-charge your B2B sales team and become world class!