As we reach the halfway point of 2018, it’s a great time to look at your sales team and be honest – where is there room for improvement?
94% of B2B buyer journeys start online, so a digital marketing strategy is essential.
Make sure you’re choosing the right KPIs for your company – they need to be quantifiable, defined and suited to your business process.
In B2B marketing there are plenty of figures to analyse, but cost-per-lead (CPL) is one of the most crucial.
Join us on our Marketing Master Class: Optimising your Website for Maximum Lead Generation – the essential guide for any marketing professional.