Every marketing department invests in various software solutions to boost campaign success and efficiency, but a recent study saw a majority of CMOs admit struggle in properly measuring return on investment. This essential figure outlines future strategies, but what processes can be taken to ensure accurate measurement? And how can your team ensure a consistent […]
A successful marketing strategy requires detailed measurement and analysis, driving a deep understanding of productive processes that effect department and business success. But with one in three teams struggling to measure their essential marketing activities, there’s never been a more vital time to understand marketing metrics, and measure them to promote improved return on investment. […]
Your brand image reinforces the identity of your product in the eyes of current and potential clients. Great B2B marketing starts with impeccable branding – but what does a brand image need? Where do you start?
Lead generation continues to be an essential process for B2B marketing departments everywhere, driving business success and growth. But teams can’t afford to get a process so fundamental wrong, so what best practices should we be mindful of when aiming for exceptional lead generation? How can you create the ultimate lead generation process?
A great lead database can be the most valuable asset in a business. Building, growing and maintaining your database of contacts takes time and skill.
In the world of B2B sales, only the best will do. Very few have the proper motivators, values and skills to be the perfect choice for your business, but how can you be sure you’ve found the right candidates to generate revenue and promote business growth?
Go-to guide: What type of manager are you?
A guide provided by Lead Forensics to help professionals understand what type of manager they are.
It doesn’t matter how good your product is, or how strong your pitch may be, there’s always room for improvement in B2B sales – nothing is ever perfect. B2B sales isn’t easy, we know that. But that doesn’t mean it can’t be efficient, and still bring the results we’re keen to produce.
How to set realistic sales goals, learn from previous mistakes and build a stronger sales pipeline for next year.
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