How is Lead Forensics used?
Our sales and marketing team use the insight provided by Lead Forensics to understand the impact of their activities, helping us discover whether our campaigns have encouraged our target businesses to hit the relevant pages on our website. Our solutions tend to have a long sales cycle, so it is vital that we are constantly in touch with the organizations we are interested in reaching. Lead Forensics gives us confidence that we are doing just that. It is a great addition to our digital analytics tool suite.