Case Studies - DA Systems - Lead Forensics

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Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

Let’s get you started

Experience turbo-charged lead generation with a free trial.
Simple set-up. No commitments. Get started today.

DA Systems are a leading provider of mobile data and transport management solutions for the transport, retail and field service sectors. DA Systems deliver their award winning courier software and mobile workflow solutions to over 100 courier clients, including Royal Mail.

The Challenge

Tanya is focused on results-driven marketing. But without full visibility of how prospects were interacting with the DA Systems website, maximising performance proved a challenge.

“The challenge we face with finding prospects is actually gaining visibility.”

Turn Insight Into Results

Whilst DA Systems used Google Analytics, Tanya reported the data being “too high level”. Lead Forensics has provided Tanya with actionable data that can be turned into real results.

“It’s enabled us to reach and talk to more people.”

Real-time Leads

Lead Forensics has not only uncovered the identity of DA Systems anonymous website visitors, but also what they have looked at and when. And, because the Trigger Reports alert Tanya of a lead in real-time, their sales team can action leads immediately.

“Closing sales is all about timing.”

Lead Generation with Salesforce

Seamless CRM Integration

Tanya and her team benefit from integrating Lead Forensics with her CRM system, Salesforce.

“At the press of a button we can export the data into Salesforce. It adds value and doesn’t duplicate work effort.”

The Result

After implementing Lead Forensics and integrating the tool with Salesforce, they were able to deliver 400% ROI and pay for their investment in the tool within a month. “We’ve closed new business we wouldn’t have had any sight of before.”

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