Case Studies - Survitec - Lead Forensics

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          Survitec Group are worldwide market-leaders in marine, defence and aerospace survival technology. They bring together best-in-class brands that deliver quality design and innovation, ensuring customers can operate safely and effectively in highly legislative markets.

          The Challenge

          Survitec were in the process of relaunching their website and wanted a tool that could enable them to maximise every online opportunity and in turn their return on investment.

          Traffic Doubled

          Lead Forensics emphasised exactly what Survitec needed to do, for customers to interact better with the website. Since the relaunch, the website traffic has doubled and it keeps on growing month on month, that’s largely down to Lead Forensics.

          Increase Sales

          Using Lead Forensics, Survitec identified that clients were visiting particular product pages and bouncing off as they couldn’t find what they were looking for. They redesigned their pages, reduced bounce rates and increased sales.

          Bounce Rates Halved

          Survitec have halved their bounce rates by using Lead Forensics to identify where they were losing customers and improve that specific customer journey.

          The Result

          For me it’s such a valuable piece of kit and I wouldn’t hesitate to recommend it to other people.

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