GDPR: Processing personal data under legitimate interests

The new General Data Protection Regulation (GDPR) has strict rules around how businesses collect personal data and requires them to have a valid lawful basis for processing it.

If you have decided to use legitimate interests as the lawful basis for processing data within your business, then you need to make sure that you are following a strict set of rules in order to be GDPR compliant.

This checklist will guide you through all the steps you need to take in order to make sure that your company has a clean and fully compliant database.

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Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

1. Visiting businesses’ name and location, in real-time

2. Contact details for key decision makers, including email addresses

3. Full visitor journey analysis featuring referrals, pages viewed and duration

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