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Take a look at our latest blogs. We cover everything from B2B marketing and sales guides to helpful tips, webinar recaps, and more.
B2B Marketing's founding editor joins Lead Forensics CMO Kirsty Dawe to break down the five "Trust Champions" who actually move a deal forward, and what to do about it starting next week.
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Sales intelligence covers everything from contact databases to website visitor identification to intent data - which makes 'which tool do we actually need' harder to answer than it should be. Here's how the categories differ and what to check before choosing one.
B2B Marketing's founding editor joins Lead Forensics CMO Kirsty Dawe to break down the five "Trust Champions" who actually move a deal forward, and what to do about it starting next week.
Most deals aren't lost because the product is weak. They're lost because the buyer never works out what they're being sold. James Newell, who sold £600m before founding Clear Sales Message, shares seven rules for fixing that.
By the time an RFQ lands in your inbox, the buying decision is often already half made.Â
Most B2B sales forecasts are built on stale CRM data and rep gut-feel. Here's a practical framework for building forecasts your CFO will actually trust.
Which campaigns are bringing the right businesses to your website and turning that interest into pipeline? Explore 10 performance marketing software tools for B2B teams, learn where each fits in your stack, and discover how to connect ad spend to the outcomes that matter.
Knowing that a company has been looking at your website is a great start, but it's not the whole story. The real question is: who, inside that company, should you actually speak to?
One sales director reported a 50% pipeline increase. Another called it a straight 10x return. When you're evaluating a visitor identification tool against its price tag, those are the numbers that matter, not the sticker price alone.
Somewhere in your pipeline, there's a deal that looks healthy. Your champion is engaged, the demo landed, and follow-up emails get answered within the hour!
Then the deal goes quiet…
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Explore playbooks, guides, and expert resources from the Lead Forensics team.
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