Under GDPR control is put even more so into the hands of the individual – and rightly so. Therefore, organisations looking to overhaul their Sales and Marketing strategies as a result of GDPR should be considering:
- An effective CRM system
- How leads are procured
Lead Forensics is an example of marketing and sales enablement software trailblazing in a GDPR compliant environment. Lead Forensics identifies the visitors to an organisation’s website, fuelling marketing and sales teams with the business related contact details of people actively interested in the products and services of their organisation. Businesses can operate a marketing and sales function safe in the knowledge that their leads have pro-actively visited the business website – how much more of a legitimate interest could there be, than someone pursuing a company website?
While it’s true that GDPR is likely to impact many businesses and how they currently operate, however it also presents a great opportunity to bolster inbound marketing campaigns – a strategy that can bring new customers to you in a manner which complies perfectly with the new laws.
Disclaimer: The information contained on this site is not intended to be legal advice and should not be seen as a recommendation of any particular legal understanding in relation to GDPR compliance. It is simply an overview of the EU data privacy laws and some of the key issues that certain businesses may need to address. It should not be thought of or relied upon as legal advice. If you are at all unsure, then always seek the advice of an experienced legal team, who will be able to advise you in detail about your individual circumstances.
Further information with regard to GDPR, including the full GDPR regulation can be found at: https://ico.org.uk
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What can Lead Forensics do for your business?
Imagine if you could take control of your lead generation activity and convert sales-ready prospects, before your competitors even get close? Lead Forensics is the software that reveals the identity of your anonymous website visitors, and turns them into actionable sales-ready leads. In real-time.
Lead Forensics can:
- Tell you who is visiting your website
- Provide highly valuable contact information including telephone numbers and email addresses
- Give insight into what each visitor has looked at, as well as where they came from.
Take a look for yourself with a free, no obligation trial – you can get started today!