The Martech Map is a comprehensive landscape of innovative Martech solution providers from around the world. Scott Brinker and Frans Riemersma have been collating martech service providers annually since 2011 until 2020, and now they’re back for 2022.
Since publishing the first marketing technology landscape over a decade ago, the number of commercial martech solutions mapped on it has expanded exponentially — from 150 in 2011 to over 9,000 in 2020, a growth rate of 6,521%.
As of May 2022, there are 9,932 martech solutions on the map, divided into 49 categories. The number of solutions has grown 24% from 2020, with Content and Experience, Commerce and Sales, and Management the largest growing categories.
Content and Experience and Commerce and Sales are the categories where there is the greatest potential for differentiation in customer experience, so it’s no surprise there was an increase in these companies in the last two years.
The growth in management tools is likely a result of marketing teams operating their day-to-day work in an ever more digital fashion — including greater support for remote work.
When the pandemic first hit in early 2020, there was speculation that it might be the catalyst to shrink the martech vendor landscape.
In fact, the opposite happened. The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space.
While there were plenty of exits (972) during the past two years too, from acquisitions and pivots to unsuccessful products shutting down, the number of new martech solutions grew faster. The inflows are still greater than the outflows.
Go and explore for yourself at martechmap.com!
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