With so many vanity metrics out there, businesses easily fall into the trap of over-measuring; with too many numbers to read, the wrong decisions are made, and result see detrimental effects.
Some metrics measured by web analytics tools are vital to track your success, but too much of one thing isn’t always positive.
There’s no doubt a website is vital to the success of any business, so why miss out on the data it can offer?
To truly optimize B2B marketing and see successful lead generation, we need to stop being afraid of handling data, and take pride in it.
74% of buyers say their view of a brand is more positive if they discovered it in person, as opposed to online.
90% of buyers expect their brand experience to be similar across all platforms and devices, but this is easier said than done!
With 40% of their membership visiting daily and over 100 million business decision makers and top influencers, if you’re not forming a LinkedIn lead generation strategy then why not?!
Studies show sales reps using social selling are not only 40% more likely to see success in their ventures, but also have a sales pipeline that is 18% bigger!
SMEs are the heartbeat of our economy, driving jobs and growth. Their dynamism plays a huge part in the UK’s ability to innovate and export.
Marketing understand that sales need B2B leads with a genuine interest and need for the product.