How to use B2B content marketing to close more deals

Generating leads, growing an audience and creating brand awareness are all great reasons to consider using content marketing. But, did you know it can also be a great tool for helping you close more deals?   Show your audience HOW your solution solves their problems. In B2B sales cycles, it’s rare that you will sell something […]

Introverts, extroverts and ambiverts- who sells most?

Refining a sales team is always a huge challenge. To some people, working a conversation into a business interest and onto a closed deal comes naturally, and some work very hard to be good at it. It is common belief that a specific personality is needed to work in sales, and it’s fair to say that […]

Sales conversations: how to assert credibility

One of the main challenges faced by any business is building credibility. It will be a key factor in whether someone chooses to spend their cash with you and is essential for both business growth and achieving a healthy bottom line. If you already have a strong track record behind you – and some glowing […]

From Nurturing Leads To Nurturing Companies

Have you ever looked at the interaction your company is getting on social media and wondered how you can turn a ‘like’ into a sale? Thanks to the growth in digital marketing and the influence of online in the B2B buyer journey, things have changed in the world of sales.   A potential customer is now […]

Webinar Masterclass: Turbo-charging PPC results for your business

Here comes the second webinar in our Sales and Marketing Masterclass Series. In case you haven’t heard about our Sales and Marketing Masterclass Series yet, the Lead Forensics Sales and Marketing Masterclass Series is a series of short webinars hosted by our top sales and marketing experts. In each webinar we will share our knowledge and give […]

Procrastination on the sales floor: How to overcome it

We all do it. 95% of the population spends part of their working day procrastinating. Piers Steel states that the average person spends 2 hours a day procrastinating. Of course some people do it more in the workplace than others – and this is where the effect on sales can occur. B2B sales reps already have around to perform daily, from calls […]

The 5 hottest B2B sales and marketing trends for 2018

Keeping it fresh, optimizing your performance and generating new opportunities are the top challenges faced by every B2B sales and marketing team. And if you’re ambitious, driven and looking to make an impact this year, then there are some key trends that need to be on your radar.   Here, we’ve pulled together an overview of what are set […]

How Lead Forensics complies with GDPR

This month, we really wanted to focus our blog on bringing you knowledge around GDPR, and doing everything we can to help your organisation feel at ease with it. There’s loads to take in, and we have worked extremely hard to research GDPR and re-evaluate not only all our systems but our product too, so we […]

Mistakes to avoid when devising your first B2B sales strategy

Every B2B business needs a solid sales strategy at its heart, if it’s to succeed. That’s because – for a majority of entrepreneurs – it will take more than just luck and hard work to grow a successful business. The thought of putting together your first sales strategy may seem a little daunting, but it […]

Scoring big – what sales teams can learn from the Super Bowl

The world-famous Super Bowl is enjoyed by an audience of millions and is one of the most highly anticipated events in the global sporting calendar. The adrenalin-fueled and fiercely competitive event sees players at the top of their game battling it out for the ultimate prize – the right to be named champions and to […]