How is Lead Forensics used?
Having originally used Lead Forensics to bring more value to their clients within the lead generation process, Bay MarketForce has also seen immense value using the tool for their own pipeline.
From notifying SDR’s when a target account visits their website, to developing warm lead lists that have yet to enquire – Lead Forensics assists in focusing the sales qualification process.
Additionally, the data helps Bay MarketForce validate their marketing efforts;
“After launching a new campaign, we look at our traffic – if the wrong types of companies are coming in, then we know our message must be off and we adjust the campaign accordingly.”