How is Lead Forensics used?
Say a client wishes to segment their data into different personas and then dissect it into key industries. While many tools can show basic information such as the geographical location of a website visitor, Lead Forensics provides Site-Seeker with the identity of visitors that fit each of these key personas.
Additionally, Lead Forensics integrates seamlessly with outreach systems, which for Site-Seeker, takes shape in Pardot. Site-Seeker is able to feed the selected businesses and their decision-makers right into their Pardot outreach platform, streamlining the process and making everyone’s life easier.