Persuasion in B2B - FREE Download

According to Harvard Business School, up to 95% of purchasing decisions are driven by subconscious emotions, biases, and mental shortcuts.

If you’re not alive to these psychological triggers in your sales and marketing, you’re losing deals to those who do.

That’s why we’ve put together Persuasion in B2B: The Science of Winning More Business, a FREE book that breaks down the psychology behind B2B decision-making and how to ethically nudge prospects toward a confident “YES.”