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Are you tired of creating content that seems to tick the boxes, but falls flat? Joe was joined by Christina Garnett MBA, Award-Winning Advocacy Strategist for HubSpot to explore the secrets to taking your content from ‘meh’ to ‘amazing!’
Creating Content That Converts
Recent podcasts
If buyers don't understand what you sell, they can't buy it. In this episode, Martin talks to James Newell, sales messaging specialist and creator of Clear Sales Message, about why salespeople default to features when buyers care about benefits. James shares practical tools you can use straight away, from a simple template for answering "what do you do?" to spotting whether a prospect is really interested. He also explains how to use AI in your messaging without letting it do your thinking.
In this episode of What I Wish I’d Known About Sales, Martin Knowles, founder of Sales Untangled and author of Untangle Your Sales, shares how he went from an “accidental salesman” to leading large sales teams and helping businesses build sustainable, high-performing sales cultures.
Tom Happe shares hard-won lessons on B2B pipeline generation, LinkedIn outreach, sales focus and building conversations that lead to real opportunities.
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