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For this episode of Essential B2B, Joe was joined by TEDx Speaker and author of the bestselling ‘The StorySelling Method,” Philipp gives insight into how stories can be used in selling and marketing and the successes it has brought him.
Phillipp Humm – The StorySelling Method
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In this episode, Owen Cole, Director at Paragon Marketing Projects, joins host Martin from Lead Forensics to cut through the noise on what actually makes outbound work in today’s B2B landscape. From two decades in sales to running a team of nearly fifty SDRs across multiple industries, Owen has seen the patterns that separate teams who scale consistently from those who stay stuck chasing their tail.
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