Explore our key use cases

Every day you miss opportunities simply because you can’t see the warm leads and buying signals that are already happening on your website. Lead Forensics uncovers which businesses are on your website, and what they’re looking at, so you can stop leaving revenue on the table.

Trusted by 10,000 growing businesses

Identify sales leads you never knew you had

Your website is full of potential buyers that look around and leave without ever filling in a form, so they remain hidden. Lead Forensics shows you which businesses are already researching you, so your sales team can stop chasing cold leads and start focusing on the prospects who are actually in market.

Get more new leads

Spot buying intent before your competitors do

Buyers are already 70% of the way through the buying journey before they speak to a sales person – but if you can reach out first, you have a greater chance of shaping the spec and landing the deal. Lead Forensics surfaces intent signals, so you can spot who’s getting ready to buy and pitch before your competitors are even aware they’re in-market.

Getter better visibility of your pipeline

When a typical B2B buying cycle can take up to a year to complete, there are plenty of moments when your current pipeline stalls or goes quiet. Lead Forensics helps you boost your pipeline velocity by understanding when your prospects are back on your website, so you can follow-up while you’re front-of mind and keep the conversation moving.

Re-engage lapsed pipeline
opportunities

Half of all deals slip away silently because the prospect doesn’t decide one way or the other. But these lapsed pipeline opportunities often return to your website when they’re back in buying mode. Lead Forensics stops you missing your second chance to close the deal by telling you when those lapsed pipeline prospects are browsing your website again.

Fuel your ABM campaigns with real engagement insights

Without intelligence on which companies are actually interested, you can invest a lot of time and budget on ABM campaigns that are destined to flop. Lead Forensics shows you exactly which target accounts are on your site, so you can see which campaigns are working and build lookalike accounts for new targeting.

Spot live up-sell and cross-sell opportunities

On average, almost three-quarters of company revenue comes from existing customers and just 28% is from new customers. If you’re not maximizing your share of wallet from your existing customer base, you’re leaving money on the table. Lead Forensics helps you spot when a customer might be ready to expand their partnership, helping you pitch an up-sell or cross-sell at the perfect moment.

Win back lapsed customers

Roughly every one in three lapsed customers will come back to you. But that number could be much higher if you can spot when they’re back in-market and reach out before your competitors. Lead Forensics tells you when those lapsed customers return to your site, so you know it’s time to pitch again.