How to Leverage Website Visitor Insight to Drive Successful ABM

Successful ABM requires high-quality, plentiful, and actionable insight to deliver effective, personalized experiences.

But what does the right insight look like? How exactly can website visitor insight add value?

Webinar topic detail

During this 30 minute virtual-live session, we covered the critical factors to consider in ensuring ABM success. With marketing becoming ever more data-driven, using insight to understand prospective, and existing, customers and enrich your marketing initiatives is increasingly becoming a competitive necessity.

Successful ABM requires high-quality, plentiful, and actionable insight to deliver effective, personalized experiences. But what does the right insight look like? How exactly can website visitor insight add value?

Presented by the Social & Digital Director at Hotwire, Josh Turbill, and our own VP of Marketing, Nadja Gram; watch as they discuss the close relationship that exists between digital channels (such as your website) and successful account-based marketing. They share their own experiences as they draw on practical as well as theoretical knowledge to fuel a truly insightful session.

Discover:

1. What types of organizations should invest in ABM with digital integration?
2. How do you measure the success of ABM through digital channels?
3. How do you integrate website visitor insight into your ABM effectively?
4. What technologies and tools can be used to drive insight and enable scale?
5. What are the common challenges when it comes to ABM execution?

Key Speakers

Josh Turbill

Social & Digital Director

Hotwire

Nadja Gram

VP of Marketing

Lead Forensics

Martin Boyle

Director of Brand and Communications

Lead Forensics