What do prospects want from b2b sales call - Lead Forensics

What do prospects want from b2b sales call

This guide is full of practical do’s and don’ts to help you deliver what your prospects expect from a B2B sales call:


  • What do they want to talk about?
  • The first call – what’s the focus?


In B2B sales, a huge amount of time is devoted to improving processes to gain more revenue, but we rarely put time aside to understand the wants and needs of the B2B buyer.


When keen to secure new business, the needs and wants of the prospect should be what drives any decision we make, but knowing what buyers want isn’t the easiest venture.


So we’ve done the hard work for you! This infographic addresses the difference in thinking between the salesperson and their prospect, and fuels you with the information needed to better your B2B sales processes, and give your buyers what they want! This in turn helps you overtake revenue targets and supersede those KPIs!

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

The Lead Forensics software can tell you:

1. Visiting businesses’ name and location, in real-time

2. Contact details for key decision makers, including email addresses

3. Full visitor journey analysis featuring referrals, pages viewed and duration

Over 50,000 B2B marketing professionals trust Lead Forensics to revolutionize their processes and take full control of their website conversion. Find out more- book your free demo today!

More to explorer