This guide is full of practical do’s and don’ts to help you deliver what your prospects expect from a B2B sales call:
- What do they want to talk about?
- The first call – what’s the focus?
In B2B sales, a huge amount of time is devoted to improving processes to gain more revenue, but we rarely put time aside to understand the wants and needs of the B2B buyer.
When keen to secure new business, the needs and wants of the prospect should be what drives any decision we make, but knowing what buyers want isn’t the easiest venture.
So we’ve done the hard work for you! This infographic addresses the difference in thinking between the salesperson and their prospect, and fuels you with the information needed to better your B2B sales processes, and give your buyers what they want! This, in turn, helps you overtake revenue targets and supersede those KPIs!