The Good, the Bad and the Ugly of AI in Marketing
Join Andrew Davis, marketing strategist, educator, and founder of Talk Dygital, for a refreshingly honest take on what’s really happening as AI reshapes the B2B marketing landscape.
Webinar topic detail
Expect sharp insights, practical takeaways, and a few uncomfortable truths. Andrew will explore how to use AI tools not just to save time - but to think differently, create better assets, and build stronger brands.
You’ll learn:
✅What Andrew calls “the fundamentals” - the foundational thinking every team needs before layering on AI
✅The skills and habits that separate the marketers who create genuine business value from those who just “play with prompts”
✅How to make AI content sound human - and why that matters more than ever
✅Andrew’s favourite prompts and frameworks for B2B marketers who want smarter creative and stronger strategy
✅The bad and the ugly of AI: from over-reliance and bias to the pitfalls of chasing shiny tools
✅And finally, Andrew’s view on what’s next - how to lead your team into the next chapter of intelligent marketing
This isn’t another AI hype session - it’s a thought-provoking discussion for marketing leaders who want to drive real impact with this exciting, emerging technology.
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