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Your 2026 media budget is going to come under more scrutiny than ever – so every line of spend needs to work harder.
Join Stuart Toll, Head of Media at award-winning agency, The Croc, as he breaks down exactly how to build B2B media programs that grow pipeline and cut waste in the year ahead.
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In this fast-paced session, you’ll learn how to:
✅ Turn a sharp ICP (and the right data sources) into a media plan that actually converts
✅ Use intent and firmographic data to target precisely – without ballooning costs
✅Choose the right mix of channels and context for every stage of the funnel
✅ Align paid and organic so your story feels consistent everywhere
✅ Balance revenue attribution with meaningful engagement
✅ Tap into AI and automation to continuously optimise and stay ahead of competitors
If you’re responsible for pipeline, media, or demand gen in 2026, this is one you can’t afford to miss.
