As 95% of 18-34-year olds are most likely to follow a brand’s progression and growth through social media, this channel has the power to reach more prospects than ever before,
The business world continually evolves, as technology advances and trends shift; nothing stays the same, especially in marketing. Though many innovative software solutions come to the fore to benefit marketers, automation has the power to double team productivity, eliminating time-consuming manual tasks so your team can focus on the important stuff.
80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.
In the run up to Christmas, the team at the Portsmouth Lead Forensics office have collectively raised funds to ensure that many of the children connected to the Southern Domestic Abuse Service (SDAS) can start their holiday season with a gift. The company ran a series of “dress down” days at £1 per day to […]
Every organization wants to construct a winning lead generation strategy, and many look at whether working with a lead generation specialist could help their results. Whether you want to outsource all lead generation, or just specific channels, like email or telemarketing, it’s important to make sure you manage your expectations.
Lead generation is key; it keeps your business alive by fuelling your sales pipeline, but successful lead generation is not always an easy ride. Many turn to lead generation software, to help their teams undertake a more complex marketing strategy with targeted campaigns to improve the quality of new business opportunities generated for the business.
A B2B sales strategy can be delicate – adding the wrong tool to the mix can do more than just affect your results, it can lower team motivation and reduce the health of your overall pipeline. How do you know when a sales software is right for your team?
B2B sales success is imperative to your overall business result and annual yield; it effects your marketing and retention strategies whilst boosting business growth. But B2B sales is not always easy road to travel, so the sooner you discover what works best for your team, the better!
Based upon extensive research gathered from leading recruitment and company review website Glassdoor, the CMI reviewed over 700,000 UK based businesses, with global software company Lead Forensics named in the report as one of the most inspirational places to work in the UK!
Website visitor tracking offers B2B marketing departments some seriously exciting advantages. Understanding website visitor audience identity and behaviours allow marketers to run more efficient campaigns for improved results, but what can this tracking process offer B2B sales teams?