Cold calling remains a popular B2B sales technique, for the simple reason that it continues to deliver a result. However, it is still common for organizations to struggle in developing an effective cold calling strategy due to confusions surrounding the legality behind their actions.
Neglecting to regularly audit your pipeline is dangerous, as the preferences of B2B buyers continuously evolve. Your sales team can only secure consistent success by maintaining a continued awareness of pipeline health to instantly identify possible problems.
79% of leads generated never become clients, due to a lack of careful nurture. This process helps position your brand as industry experts and improves universal product understanding.
61% of B2B decision makers say content heavily influences their purchasing decisions, yet many sales teams have yet to embrace the opportunities content assets offer them.
A recent study shared the shocking fact that 91% of small-medium sized businesses have no set process for managing and converting leads, leaving the majority of B2B salespeople to use their raw skills and personally selected style to turn leads into clients.
No matter the sector or size of your business, you’ll have a buyer journey, and it will be paramount to your business success. As its name suggests, this process outlines the journey your buyers go through, from initial product and brand awareness to confirming their ultimate purchasing decision.
As 95% of 18-34-year olds are most likely to follow a brand’s progression and growth through social media, this channel has the power to reach more prospects than ever before,
The business world continually evolves, as technology advances and trends shift; nothing stays the same, especially in marketing. Though many innovative software solutions come to the fore to benefit marketers, automation has the power to double team productivity, eliminating time-consuming manual tasks so your team can focus on the important stuff.
80% of B2B marketers claim to be data-driven, yet 1 in 3 struggle to properly measure their lead generation success. Understanding the best metrics to measure when managing a detailed lead generation strategy can be tricky with each channel having its own KPIs.
In the run up to Christmas, the team at the Portsmouth Lead Forensics office have collectively raised funds to ensure that many of the children connected to the Southern Domestic Abuse Service (SDAS) can start their holiday season with a gift. The company ran a series of “dress down” days at £1 per day to […]