Launched in 2011 by Scott Brinker and Frans Riemersma, the Martech Map has evolved from 150 solutions in 2011 to an impressive 13,080 in 2023, spanning 49 categories.
The fastest-growing categories include Content and Experience, Commerce and Sales, and Management. These sectors not only demonstrate substantial growth but also present significant potential for customer experience differentiation.
Recent years have witnessed a surge in companies within these categories, with Content and Experience and Commerce and Sales standing out as key areas driving innovation.
The surge in management tools can be attributed to the rise in digital operations and the increasing need for remote work support for marketing teams.
Lead Forensics’ inclusion in the Martech Map reaffirms its position as a key player in driving sales automation enablement and intelligence.
Go and explore for yourself at martechmap.com!
Lead Forensics is intelligent website identification software that reveals the identity of your previously anonymous website visitors.
It works by utilizing intelligent reverse website visitor tracking technology and a global leading database of business IP addresses to track your website visitors, reveal their identity and notify you in real-time.
