Snopake’s £185K Revenue Boost with Lead Forensics

About Snopake

Snopake, a pioneering name in the stationery industry, is a family-run business known for introducing Tippex to the UK market. With decades of experience and a reputation for innovation, the company has three distinct sales teams: a national in-house team, an export-focused in-house team, and a freelance field sales team.

The Challenge

The primary motivation for adopting Lead Forensics was to generate new leads and improve sales visibility across their teams. Over time, this expanded to include engagement with High value named accounts, lapsed pipeline opportunities, and reactivation of lapsed customers - all areas where the team previously lacked information.

While Snopake has a strong foothold in education, they were also looking for a more proactive approach to identify and convert new business opportunities beyond their traditional market.

Our Solution

Lead Forensics provided Snopake with detailed visitor insights and robust segmentation tools. The in-house sales teams were given full access to the platform, while the field sales team worked on leads specifically assigned to them - ensuring streamlined qualification and ownership. The team used the platform’s business status tagging and lead assignment features to ensure no opportunity was missed.

Sales outreach was strategically layered: in-house and field sales teams conducted multi-touch, multi-channel follow-ups, bolstered by marketing’s automated email cadences. Lead Forensics’ UTM tracking further enhanced their win-back campaign, revealing which lapsed customers re-engaged and when.

The Result

Lead Forensics has directly contributed to significant revenue wins for Snopake, totalling £185k in new business. These deals were made possible through insights surfaced by the platform.

Interestingly, Lead Forensics’ industry reporting tool also unveiled two previously untapped sectors - Financial Services and Social Care. These discoveries are a pivotal development for Snopake, traditionally anchored in education.

Snopake has also reactivated interest from lapsed customers thanks to the visibility provided by Lead Forensics and its precise tracking.