About Sellectronics
Sellectronics is a UK-based provider of high-quality electronic manufacturing services, offering full turnkey solutions, supply chain management, and prototyping to a wide range of industries.
Renowned for their technical expertise and customer-centric approach, the company has recently expanded into the aviation sector, earning new accreditation that reflects their growing capabilities and ambition.
The Challenge
Sellectronics approached Lead Forensics with a clear goal: to identify and convert new lead opportunities more efficiently. Like many B2B manufacturers, they faced the challenge of targeting the right prospects without wasting valuable sales and marketing time on unqualified leads.
With a growing team and a need to scale outreach – especially in light of their expansion into new markets – Sellectronics needed a reliable way to streamline lead identification and accelerate their sales process.
Our Solution
The Lead Forensics team worked closely with Sellectronics to define and refine their Ideal Customer Profile (ICP), ensuring their internal team could focus on the most relevant and high-potential prospects. This early groundwork significantly reduced the time spent filtering data and increased the precision of their outreach.
The sales and marketing team use the Lead Forensics portal regularly to monitor traffic, assign categories, and initiate follow-ups. Their process is direct and effective: once a qualified lead is identified, the team deploys a coordinated call and email approach. Any engaged leads are then fed into Gold-Vision CRM for continued pipeline management and sales tracking.
The Result
Sellectronics set a goal to onboard 14 new accounts in the calendar year – which they exceeded by 71%, bringing in 24 new accounts, 17 of which are directly attributed to Lead Forensics.
Notable wins include a £130,000 deal and a £56,000 deal sourced from Lead Forensics data. There has also been an initial sale of £12,000 that has since grown to £526,000, showcasing the lifetime value potential of the platform’s insights.
The volume and quality of leads have also had a tangible operational impact: Sellectronics has hired two additional salespeople to handle the increased demand, which shows the scale of opportunity Lead Forensics has helped generate.
