Providing Data, Expertise, and Intel in real-time

About Boomtime

Boomtime’s goal is to provide the perfect marketing solution for small and medium-sized businesses; a solution that gets the day-to-day marketing done. It moves the needle and amplifies the one form of marketing that boomtime believes works — word of mouth.

The Challenge

Boomtime is a digital marketing company that fuses technology and expertise to deliver marketing-as-a-service for B2B and law firms at scale. Boomtime’s main challenges were that the team was manually handling large volumes of data and that their tech stack worked in a silo. Also, without a clear link between their web visitors and the data held in their CRM solution, business opportunities were being missed.

Our Solution

Lead Forensics provides Boomtime with IP tracking tools and advanced website visitor automation. Our software captures intel on web visitors and identifies whether they are an existing customer, new prospect, or lapsed client. This data intel is routed directly into boomtime’s Pipedrive CRM system, allowing the team to make contact in real-time.

The Result

Boomtime is now better equipped to understand how its web visitors interact with the site. Lead Forensics’ software allows for the discovery of buyer intent and interaction with visitors based on their browsing behavior, leading to more contract wins, happy clients, and increased revenue.