D&O Partners & Xerox: Accelerating Sales with Lead Forensics

About D&O Partners & Xerox

With over 30 years of industry experience, D&O Partners is a trusted Xerox concessionaire based in Brussels, Belgium, serving businesses across the Benelux region. As one of the leading Xerox partners in the area, the company specializes in providing multifunction printers, document management solutions, scanners, and consumables - backed by dedicated support and tailored service.

The Challenge

Despite years of sales experience and strong client relationships, D&O Partners faced growing challenges in identifying and qualifying new leads effectively. Traditional outbound methods - cold calling, online outreach, and manual LinkedIn searches - consumed significant time and offered limited visibility into buyer intent.

In a market where timing is everything and decision-makers move fast, sales teams often found themselves one step behind. Without clear insight into which prospects were visiting their website - or what those prospects were looking for - valuable opportunities were slipping through the cracks.

Our Solution

By adopting Lead Forensics, D&O Partners significantly enhanced its lead generation strategy.

With rapid visibility into website visitors and detailed company-level data, the team could now proactively identify high-intent prospects, engage them faster, and tailor outreach to meet specific business needs. The platform’s user-friendly interface and intuitive lead qualification tools enabled account managers to quickly prioritize opportunities and respond while the prospect was still engaged.

More than just identifying visitors, Lead Forensics allowed D&O Partners to uncover hidden demand - including one standout case where a restaurant group initially appeared to need a basic printer. Thanks to behavioral insights from Lead Forensics, the sales team discovered deeper operational needs and successfully implemented 26 printers across the client's locations - a major commercial win.

The Result

Lead Forensics quickly became essential for the D&O sales team. Highlights include:

Accelerated lead qualification: Sales reps spend less time searching for the right contact and more time closing deals.
Increased responsiveness: With instant visibility into visitor behavior, D&O reaches prospects at the perfect moment - often ahead of competitors.
Optimized sales outcomes: The restaurant group deal exemplifies how web intelligence can uncover hidden revenue and expand deal scope.
Sales productivity gains: Account managers reported higher potential numbers and less time lost on unqualified outreach.
Enhanced marketing alignment: Website updates and messaging are now informed by visitor data and market demand trends.