How Micropore Wins High-Value Clients with Lead Forensics Chat

About Micropore

Micropore Technologies provides advanced filtration and emulsification solutions to clients around the world. The company operates on a global scale, serving industries ranging from pharmaceuticals to chemicals.

With an international customer base, Micropore places a strong focus on accessibility, responsiveness, and delivering a seamless experience for potential clients in every time zone.

The Challenge

Micropore’s website plays a crucial role in attracting and engaging potential customers - but with a complex structure and limited interactivity, visitors sometimes struggled to find the information they needed or the right way to get in touch.

As Technical Manager Dave Palmer explained, “Our website design is a bit hard to navigate in places, and the chatbot has really helped with that.”

The business needed a way to simplify website navigation, enable more direct contact - especially across time zones - and ensure every inquiry turned into a meaningful conversation.

Our Solution

Already a long-time Lead Forensics customer, Micropore saw the Lead Forensics Chat solution as a natural next step. The fully managed chatbot integrated seamlessly with their existing setup, adding a new level of interactivity and accessibility.

Dave shared, “I did evaluate other chatbots, but the potential of the interactivity between Lead Forensics and the Lead Forensics Chatbot was really attractive to us.”

The chatbot now guides visitors to relevant pages, supports contact form submissions at any time of day, and automatically captures valuable context - such as which page the visitor was on - helping Micropore’s team prepare targeted follow-ups.

“It helps us be on point,” Dave noted. “We already know what subject area they’re interested in before we even make a call.”

The Result

The results have been clear and measurable. Since introducing Lead Forensics Chat, Micropore has seen a significant rise in high-quality leads and meaningful interactions:

Around 90% of chat-generated leads are high quality.

60–65% of those have developed into multiple, meaningful conversations.

The chatbot has directly contributed to major multinational companies engaging Micropore - leading to equipment trials and full commercial sales of high value.

For Micropore, Lead Forensics Chat has not only improved navigation and communication but also improved their global sales potential.