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How Studioworx Win Deals Using Lead Forensics

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About Studioworx

Studioworx is an award-winning creative digital agency specializing in eCommerce website development. They also offer a full suite of digital services including SEO, PPC, marketing, data analysis, and more.

The Challenge

Studioworx was looking to:

Accelerate new lead generation to fill a long, complex sales pipeline.
Increase upsell and cross-sell opportunities with existing customers.
Reignite relationships with lapsed clients who had once been valuable.

Relying on inbound enquiries alone was not enough to consistently drive the large-scale eCommerce projects Studioworx wanted to close.

"We needed a way to spot potential customers earlier - before they reached out - so we could build relationships faster and secure bigger deals."
Mark Spiers, Consultant, Studioworx

Our Solution

Studioworx partnered with Lead Forensics on a 12-month plan, using the platform to:

Identify anonymous website visitors and reach out proactively.
Nurture leads early in their decision-making journey.
Target existing and past clients with personalized outreach based on real-time behavior.

Using data-driven insights from Lead Forensics, Studioworx was able to approach opportunities earlier and with greater context - increasing both deal size and velocity.

The Result

Lead Forensics has become a cornerstone of Studioworx’s client acquisition and growth strategy. Thanks to early engagement capabilities, Studioworx significantly boosted their sales pipeline and won several of their largest eCommerce projects.

Beyond new business, they successfully upsold and cross-sold to existing customers and reignited valuable lapsed relationships, turning them into fresh revenue streams and new referrals.

With Lead Forensics, Studioworx has enhanced their prospecting process, improved their customer lifetime value, and solidified their reputation as a proactive, growth-focused digital agency.

"Lead Forensics continues to be a key method of acquiring business for us. As we are able to use it to identify and contact potential clients early in their purchase journey, it has enabled us to begin building relationships with leads earlier and to close some significant deals."
Mark Spiers, Consultant, Studioworx

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