How Titan Conveyors Increased Sales-Ready Conversations with Lead Forensics Chat

About Titan Conveyors

Titan Conveyors, based in New London, Wisconsin, is a leading manufacturer of custom, heavy-duty industrial conveyor systems. Serving a wide range of industries, the company builds engineered solutions designed to keep critical manufacturing processes moving.

CEO Vincenzo Speziali oversees Titan’s continued focus on innovation - particularly in how customers experience and interact with the business online.

The Challenge

Titan Conveyors wasn’t looking to fix a problem - “We weren’t trying to solve a problem per se,” Vincenzo explained. “We wanted to create an opportunity for our customers to engage and interact with our website in a way we hadn’t given them before.”

Although Titan already used web forms, the team knew that customers who choose to interact through chat demonstrate significantly higher intent - and deserve immediate, customer-service-level attention.

They wanted a way to:

Engage high-intent visitors the moment they landed on the site

Qualify incoming leads earlier

Gain deeper visibility into how customers interact with key pages

Build a modern, competitive website experience that aligned with their broader Lead Forensics ecosystem

Our Solution

Already a Lead Forensics customer, Titan saw Lead Forensics Chat as the natural next step - “almost another accessory to bolt into” their growing engagement and monitoring setup.

After speaking with the Lead Forensics team, the decision quickly became clear. “When we spoke with the consultants, it just felt like the right move,” Vincenzo said. “And we saw results in our testing phase that made us want to move forward immediately.”

Lead Forensics Chat delivered:
A new level of visibility into real-time website interactions

A frictionless customer experience , letting visitors engage instantly when they’re ready

High-intent lead qualification, handled automatically before reaching Titan’s sales engineers

Seamless handoff, with chat notifications triggering immediate follow-up from the sales team

Fully managed optimisation, with ongoing tweaks, testing, and improvements

The partnership quickly became a collaborative rhythm. “The team has been extremely flexible with their time,” Vincenzo shared. “We have regular calls, review what’s happening on the back end, make adjustments, test again, and continue improving. They’ve made it really easy on us.”

The Result

Lead Forensics Chat has transformed how Titan Conveyors engages with prospects - and the impact was felt almost immediately.

More High-Quality Engagement

Titan saw a clear increase in meaningful interactions. Customers using chat weren’t just browsing; they were actively seeking service and expecting fast response.
“When somebody hits a chatbot, they really want engagement,” Vincenzo noted. “So we know it’s something to take seriously.”
Sales engineers now jump on chat-qualified leads as soon as they land, giving prospects the immediate service they expect from a high-quality industrial manufacturer.

Key Wins and Strong Early Success

Titan experienced several significant wins during early adoption - enough to make the team fully commit to rolling the solution out long term.
“The number of engagements made us want to continue with Lead Forensics Chat and keep building it out,” Vincenzo said.

A Continuously Improving Experience

Lead Forensics Chat became more than a tool - it became a collaborative process.

The account management team helps Titan track metrics, suggest improvements, introduce new features, refine journeys, and continually optimise the customer experience. “They’re always trying to take the next step to advance the chat so that we can win together.”