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About Turning Point HR
Turning Point HR Solutions Ltd are an international reward consultancy based in the UK, with additional offices in Dubai, Lisbon and Manila. They have been providing strategic international HR, compensation and benefits consultancy advice and software for private and public sector companies for over 25 years.
The Challenge
Turning Point know that when it comes to HR services, prospects either have a need within their business for it or they don’t. A website visit is a clear indication of that need, so being able to capture as much data from their website as possible was very important.
Our Solution
Using Lead Forensics, Turning Point can see the contact details of the businesses that visit their website and the web pages they’ve looked at. They use Lead Forensics’ Salesforce integration to feed that data directly into their CRM so the team can reach out, tailoring their approach to the pages they viewed on the site.
The Result
After the success that Turning Point saw using Lead Forensics, they took on a new member of the team solely to manage and qualify their Lead Forensics data.
Lead Forensics often generates the majority of Turning Point’s business, and they’ve grown from a team of four to 36 staff members since 2015.
Customers won through Lead Forensics often turn into repeat business, so the value to the business can grow exponentially.
