Top tips for B2B manufacturers on closing more sales

Whatever business or industry you are operating in, closing more sales will be a top priority. While all businesses will ultimately have the same objective – to achieve healthy sales figures – there will be subtle differences when it comes to the most effective tactics that can be used. B2B manufacturers often rely on traditional sales techniques, […]

Top tips for successfully following up sales leads

You’ve invested a lot of time and effort in generating B2B sales leads for your business and the leads are starting to flow in. Now it’s crunch time – time to work on turning them into paying customers. When and how you follow up with each lead, and the processes and mechanisms you put in place to […]

B2B Sales and Marketing Benchmark Report 2018

To be super successful in the cut-throat world of B2B sales, there’s no sitting still. You need to constantly be looking at ways to move forward, whether it’s enhancing your product or service, improving its delivery, or streamlining your operations to become an ultra-efficient, revenue generating machine. Commercial awareness is key – that means being able […]

Lead generation versus sales prospecting – what’s the difference?

Every business needs a steady supply of sales if it is to survive. How each business goes about generating those sales will vary widely, but there will always be certain key strategies at play. It all starts with defining who the ideal customer is, then finding and reaching out to them. The aim being to […]

How to boost morale on the B2B sales floor

B2B sales is a fast paced and often cut-throat world, driven by targets and results. For many sales reps, it is the ‘buzz’ that keeps them coming back each day – the thrill of the chase and successfully turning a lead into a paying customer. (Not to mention the splash of healthy competition that often exists […]

10 top tips for streamlining your sales pipeline

B2B sales and marketing teams exist for one reason – to drive revenue – and the faster and more effective they are at achieving this goal, the healthier a business will be. The concept of a sales ‘pipeline’ has been around for years and it’s basically about getting leads in at one end, before moving them along to eventually […]

How to boost morale on the B2B sales floor

B2B sales is a fast paced and often cut-throat world, driven by targets and results. For many sales reps, it is the ‘buzz’ that keeps them coming back each day – the thrill of the chase and successfully turning a lead into a paying customer. (Not to mention the splash of healthy competition that often exists […]

How to create B2B landing pages that achieve a high conversion rate

The way B2B buyers find and choose the products and services they will purchase has changed beyond recognition in recent years. This has led to inbound marketing techniques growing in popularity among B2B organizations, as they rush to catch up and adjust their strategies to fit this new breed of buyer. Online lead generation is now key […]

Why you need buyer personas for your B2B sales & marketing activities

When you work in sales and marketing, you need to be hitting your targets, achieving results and using your time as effectively as possible. In the face of such pressure, it can be easy to fall into the trap of simply focusing on the day job. But this can end up being a false economy. Spending time getting […]

How newsjacking can be a B2B marketers’ secret weapon

For B2B marketers operating in today’s digital world, content is king. The way B2B buyers now find and make decisions over the products and services they will use, means the need for content is becoming more and more critical by the day. But creating a steady stream of high quality, and highly tailored content, can be […]