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Unlock powerful visitor insights with Lead Forensics and Salesforce
Transform the way your team manages and prioritizes leads on the go with the Lead Forensics Salesforce integration
Why integrate Lead Forensics with Salesforce?
This integration helps you streamline your lead management process and provides your team with the actionable insights they need to increase conversions, accelerate sales cycles, and drive revenue growth.
Turning Point HR use our Salesforce integration
International reward consultancy Turning Point HR Solutions Ltd generated over £1M in revenue by using Lead Forensics. Their Salesforce integration feeds data directly into their CRM, so the team can reach out and tailor their pitch according to which webpages were visited.
“I don’t know why everybody isn’t using Lead Forensics. It unlocks a whole world of warm leads who are already looking at your website, and it’s contributed to our business growth over the last six years. We’ve tried other similar tools and nothing compares, using Lead Forensics is a no-brainer.”
- Jo Roadnight
Head of Client Services
Identify and capture high value leads effortlessly
When an anonymous B2B visitor lands on your website, Lead Forensics identifies the company and checks whether it already exists in your Salesforce CRM. If it’s a new company, Lead Forensics uses customized rules to assess the visitor’s value, based on firmographic data and website behavior. And if it’s a priority lead, it’s automatically created and assigned to the correct user in Salesforce, ensuring high-quality leads land directly in the right hands without delay.
Enhance your account intelligence
If the company already exists in Salesforce, Lead Forensics enriches the record by appending the latest visitor insights and alerts the relevant team member based on your relationship with them and their activity on your website. You’ll get deeper visibility of how current prospects and customers are engaging with your website, so outreach conversations can be perfectly tailored to their interest and activity.
Don’t miss another opportunity
Lead Forensics helps to ensure no important lead slips through the cracks. With customizable alerts, your team receives updates on priority leads and accounts. This means sales reps can act quickly and confidently, engaging prospects at their moment of highest intent and dramatically improving your chances of converting leads into customers.
Automate your lead management
The Lead Forensics integration automatically prioritizes, assigns, and pushes the most valuable leads into Salesforce, freeing your team from manual tracking. By automating these processes, your team spends less time on admin and more time building relationships with prospects.
Improve your reporting
Lead Forensics also provides detailed, high-level reports within Salesforce, breaking down web visits and lead assignments into the categories that matter to you. These insights allow sales teams and managers to gain greater clarity on team performance and sales pipeline health.
Boost productivity and insights
Give your team a competitive advantage by unlocking advanced B2B website visitor tracking, immediate lead creation, and enriched customer data. When you integrate Lead Forensics with Salesforce, you ensure your team is always on top of the most promising leads and empowered to deliver more informed outreach, smarter prioritization, and accelerate your sales cycle.
