Automate lead capture with Lead Forensics and HubSpot
Turn anonymous B2B visitors into actionable leads and automatically send these opportunities to HubSpot.
Why integrate Lead Forensics with HubSpot?
Send your identified B2B visits and leads straight into HubSpot. Update your data with insights and automatic identification and categorization, so your team always has the data they need to drive faster conversions and accelerate growth.
Evans Transportation uses our HubSpot integration
Custom logistics solutions provider Evans Transportation uses the dedicated Lead Forensics integration to power their HubSpot CRM and fill it with new opportunities. Within six months, they won a contract worth over $300,000 from Lead Forensics data that was pushed directly into HubSpot.
“Thanks to the Lead Forensics team, we are now able to monitor the traffic on our website and identify the companies that are visiting. This has been very helpful as we track the success of our marketing efforts and digital campaigns. We look forward to creating new customer relationships due to the intelligence provided by Lead Forensics!”
- John Conrad
Chief Commercial Officer
Automatically capture and qualify leads at scale
Lead Forensics snaps into action the moment an anonymous visitor lands on your website and checks if they come from a company already in your HubSpot database. If it’s a new lead, Lead Forensics uses custom rules to evaluate the company’s fit based on firmographics and website behavior. When the company meets your criteria, a new record is automatically created in HubSpot and assigned to the right sales rep.
Supercharge existing records with visitor data
For companies already in HubSpot, Lead Forensics continuously enhances their profiles by appending visitor insights immediately. Plus, Lead Forensics tracks key website behavior and cross-references it with your HubSpot data, helping you prioritize follow-up based on relationship history and website engagement.
Fully automated workflows for maximum efficiency
Stop wasting time on manual lead entry and tracking. Lead Forensics seamlessly automates your lead management workflows, ensuring the most valuable leads are instantly prioritized and pushed to HubSpot. You’ll also eliminate tedious manual processes and free up your team to focus on what matters: building relationships, closing deals, and driving revenue.
Customizable to match your strategy
Lead Forensics is built for flexibility. Whether you prioritize leads by business type, website intent, or relationship status, the integration is customizable to match your strategy based on your specific goals. This ensures the right leads are sent to the right people, every time. You’ll get more relevant leads, more accurate targeting, and ultimately, a higher win rate for your sales team.
