In this guide we’ll cover everything you need to know about lead generation – from what it’s all about and the tactics you might use, to how it all works and maximizing your results.
Whether you’ve already dipped your toe in the water, or this is all new to you, you’ll find clear explanations and best practice advice that will set you well on your way towards a winning lead generation formula for your business.
Jump straight into a chapter, or continue reading below:
What is lead generation?
Lead generation is simply the act of creating leads, i.e. people who may have an interest in the product or service your business is offering. It is about capturing information from these contacts and feeding them into your sales funnel – the process through which they’ll pass when being turned from a contact into a lead and finally into a customer.
What makes a good lead will vary from company to company and depends on the specific area or niche the business is operating in.
While lead generation traditionally falls under the umbrella of advertising, it isn’t limited to paid-for channels and tactics. Any channel that generates interest in your website or business can be classed as lead generation, both online and offline. The most common channels used include email, event marketing, pay-per-click advertising, cold calling and content marketing.
One of the most important elements of modern lead generation is having a well-designed website that is fully optimized and geared towards generating interest in your services.
How does lead generation work?
Generating leads can be difficult and time-consuming, however the idea itself is pretty simple:
You need to create a website that offers a product or service and get it seen by the right people. Then you need to get those people to complete a form, or in some other way hand over their contact information, so they can be followed up with later on.
Making this happen isn’t always easy. The process can be broken down into numerous steps, each of which will require detailed planning, sufficient budget and expert execution (with a lot of trial and error involved to get it right).
For more information on how to get started, check out our lead generation quick start guide.
Why do I need Lead Generation?
Traditionally, marketing was about reaching out to people and introducing your product to them, but the growth in online has been a game-changer. To be successful in the digital age companies have needed to adapt to a change in buyer behaviour. That has seen a clear move towards an inbound marketing approach.
Rather than forcing a product in front of people and interrupting them while they’re going about their daily lives, inbound marketing is about getting the right people to come to you. The result being far stronger leads with a higher chance of being converted into paying customers.
Using this customer-focused methodology means potential customers are often less hostile or suspicious towards a sales team, which leads to an improved experience for everyone.
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What can Lead Forensics do for your business?
Imagine if you could take control of your lead generation activity and convert sales-ready prospects, before your competitors even get close? Lead Forensics is the software that reveals the identity of your anonymous website visitors, and turns them into actionable sales-ready leads. In real-time.
Lead Forensics can:
- Tell you who is visiting your website
- Provide highly valuable contact information including telephone numbers and email addresses
- Give insight into what each visitor has looked at, as well as where they came from.
Take a look for yourself with a free, no obligation trial – you can get started today!