Top tips – Reading your web analytics – get it right!

Your B2B marketing mix can hugely benefit from using a web analytics tool to gather valuable data to help guide you when evolving your strategies. But how can you take numbers provided by a tool and turn them into innovative motions of change to better your online presence and campaigns?

Gather your numbers and apply these top tips, working through data to easily formulate new strategy additions and updates. You’ll soon see the impact this advanced reading can have on your results. Download these top tips for free today!

How can Lead Forensics help my B2B marketing?

Every day, 98% of the businesses visiting your website leave without contacting your team. Take control of your website conversion and access this bounty of new business opportunities with Lead Forensics. Identifying the businesses visiting your website, Lead Forensics provides contact details for key decision-makers along with a detailed analysis of every visit to fuel your team with all the data they need to instantly follow-up opportunities with a tailored, impactful approach.

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More to explore

Lead Forensics achieves ISO 27001 Standard for Information Security Management

August 31, 2021 No Comments

In February 2021, Lead Forensics achieved the International Organization for Standardization (ISO) 27001 certification. The ISO 27001 is the leading international

Lead Forensics named a Leader in G2’s Summer 2021 Report

August 19, 2021 No Comments

Lead Forensics is thrilled to be named a Leader in G2’s Summer 2021 Quarterly Reports based on high customer satisfaction scores.

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Cookie	Duration	Description
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AnalyticsSyncHistory	1 month	Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries.
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lfuuid	9 years 6 months 19 days 8 hours	This cookie allows us to store information about your preferences and to provide you with offers that are targeted to your individual interests.
li_gc	2 years	Used to store consent of guests regarding the use of cookies for non-essential purposes for LinkedIn.
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UserMatchHistory	1 month	Linkedin - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
wisepops	2 years	Where we store various persistent data (the popups the visitor has seen / converted, A/B testing IDs, etc.)
wisepops_session	session	Data that have a TTL of 2 hours / browser session (initial referrer, UTM params, popups seen during the session, etc.)
wisepops_visits	2 years	Persistent cookie where visitors’ visit dates are stored.
xtc	1 year 1 month	No description
zte2095	session	Used to identify the domain/subdomain the Chat Widget is located on.

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Cookie	Duration	Description
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bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
lidid	2 years	This cookie is used to collect data on user behaviour and interaction to make advertisement on the website more relevant.
loc	1 year 1 month	This cookie is set by Addthis. This is a geolocation cookie to understand where the users sharing the information are located.
MUID	1 year 24 days	Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_ga_M827Q9YV22	2 years	This cookie is installed by Google Analytics.
_gat_gtag_UA_22580480_1	1 minute	Google uses this cookie to distinguish users.
_gcl_au	3 months	This cookie is used by Google Analytics to understand user interaction with the website.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_hjAbsoluteSessionInProgress	30 minutes	This cookie is used to detect the first pageview session of a user. This is a True/False flag set by the cookie.
_hjFirstSeen	30 minutes	This is set by Hotjar to identify a new user’s first session. It stores a true/false value, indicating whether this was the first time Hotjar saw this user. It is used by Recording filters to identify new user sessions.
_hjid	1 year	This cookie is set by Hotjar. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.
_hjIncludedInPageviewSample	2 minutes	This cookie is set to let Hotjar know whether that user is included in the data sampling defined by your site's pageview limit.
_hjTLDTest	session	When the Hotjar script executes we try to determine the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To determine this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
_session_id	14 days	The cookie is used for storing information about the user session with a unique session ID. It stores the information like referrer, landing page etc.
_uetsid	1 day	This cookies are used to collect analytical information about how visitors use the website. This information is used to compile report and improve site.
ajs_anonymous_id	1 year	This cookie is set by Segment.io to check the number of ew and returning visitors to the website.
ajs_user_id	never	The cookie is set by Segment.io and is used to analyze how you use the website
uvc	1 year 1 month	The cookie is set by addthis.com to determine the usage of Addthis.com service.

Functional

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Cookie	Duration	Description
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__cf_bm	30 minutes	This cookie is set by CloudFlare. The cookie is used to support Cloudflare Bot Management.
__zlcmid	1 year	This cookie is used by Zendesk live chat and is used to store the live chat ID.
bcookie	2 years	This cookie is set by linkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lang	session	This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
language		This cookie is used to store the language preference of the user.
lidc	1 day	This cookie is set by LinkedIn and used for routing.

Top tips – Reading your web analytics – get it right!

Download Now

How can Lead Forensics help my B2B marketing?

More to explore

Lead Forensics achieves ISO 27001 Standard for Information Security Management

Lead Forensics named a Leader in G2’s Summer 2021 Report

Let’s get you started

Get Started with Lead Forensics!

Let’s get you started

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