According to Ad Age, 93% of CMOs say they are under more pressure to deliver measurable ROI. For B2B organizations, achieving a high return on investment should be highly important to your business strategy. It’s a great indication that what you’re doing is working, ensures you get the most for your money, and helps you identify where processes need to be enhanced or streamlined. Including sales and marketing technology in your plan from the outset is a sure-fire way to see improvements — but what kind of tech should you include in your marketing stack? And, how can you ensure they will prove ROI? Let’s explore some of the key tools to help you maximize your results.
Website analytics tools
Your website is the digital hub of your business — and so, website analytics are critical to ensure you are maximizing your ROI. When it comes to optimizing your website — whether that be for search engines, conversions, or customer experience — analytics provide the information you need to help you make necessary changes to your site and achieve the best results. From the amount of time spent on particular pages to your best referrer channels, you can learn a lot with the right website analytics tool in place. Use this helpful data to inform your B2B marketing and lead generation strategy — helping you identify where to invest money and spot the platforms and channels that aren’t working.
According to CRM Magazine, 91% of businesses with 10 or more employees now use a Customer Relationship Management (CRM) software. A CRM is crucial for any B2B sales team to thrive. From effectively managing and following up leads and aligning your teams, to keeping customer data up-to-date and following up effectively, your CRM should be central to your sales process. When it comes to boosting your ROI, CRM software poses a number of benefits. Improved efficiency, enhanced customer relationships and an increased ability to spot upselling and cross-selling opportunities are just some of the ways that a high-quality CRM — accompanied by a strategic approach to pipeline management — can help skyrocket your ROI.
According to Smarter HQ, 72% of consumers only engage with marketing messages that are customized to their specific interests. So, if you’re looking to improve your lead generation, close more sales, or build better relationships with your customers, then personalization technology is a must. From personalized email marketing and customized content, to on-site personalization and bespoke calls-to-action, a tailored approach plays a key role in supercharging your ROI. Whether you opt for account-based marketing (ABM), a segmentation strategy, or mass personalization — data matters. So, ensure you’re investing in a reputable technology that provides high-quality data and real-time personalization for the best outcomes.
The power of automation
Automating processes can offer your business a huge number of benefits — including generating positive ROI. Email Monday found that 75% of businesses currently use automation tools. The right automation tools can do anything from speeding up processes to eliminating them entirely, as well as reducing human error and improving the overall customer experience. From social media scheduling and website optimization to chatbots and content automation — name a marketing or sales process you want to automate, and there’s a tool for you. When it comes to return on investment, efficiency is key. So, to boost your ROI and increase the number of leads you generate, don’t dismiss the importance of B2B automation.
According to Invespcro, four in five users increased their leads by using marketing automation software, and 77% saw an increase in conversions.
Reverse IP tracking technology for lead generation
Website visitor tracking is an intelligent approach to gaining insight into your visitors and their online behavior. Businesses should use visitor tracking to obtain information about who their visitors are, the kind of website journeys they go on, and the likelihood of them becoming a lead. Reverse IP tracking goes a step further — helping businesses to identify their visitors specifically. This helps speed up the lead generation process and increase the number of leads generated, as well as alerting users when an existing client or pipeline prospect is on their website, and increasing the ability to spot upselling and cross-selling opportunities.
Lead Forensics is an innovative lead generation software that helps B2B organizations transform their lead generation process. The tool works by tracking your website visitors using high-quality IP tracking technology — then, utilizing a global leading database of business IP addresses, reveals the previously anonymous identities of the organization visiting your website. Users are provided with the name of the business, as well as the contact details of key decision-makers and detailed website visitor journeys. Maximize marketing ROI, streamline your lead generation process and fill your pipeline with a bounty of engaged leads — directly through your website. Book your free Lead Forensics demonstration today!