5 killer B2B sales techniques you can master in a day

5 killer B2B sales techniques you can master in a day

Pre-pandemic, salespeople in the UK spent on average 36% of their time at work selling and using B2B sales techniques. In 2022 that has dropped to just 28%. So what are they doing instead? They’re investing time into carefully researching opportunities, and...
First Party Cookies vs Third Party Cookies

First Party Cookies vs Third Party Cookies

However, all is not lost as there are some equally delicious (in data terms) cookies that you can have access to. First party cookies. With the whole world waking up to how powerful first party data can be, if you don’t know how to get the best from it, you’ll be in...
Lead Forensics Portsmouth office gets a make-over

Lead Forensics Portsmouth office gets a make-over

We recently asked our LinkedIn followers what was most important to them in their office space. 37% wanted high-tech workstations, 29% valued places to collaborate with their co-workers, 18% wanted a cool vibe and 16% were after a fully-stocked drinks fridge. Luckily,...
B2B email marketing strategy for lead gen

B2B email marketing strategy for lead gen

Sort your B2B email marketing data Every B2B email marketing campaign starts with a set of data, and how you sort that data can make or break the success of your campaign. Start by building lists of tagged data, so you know where they’ve come from and if you’ve...