Website visitor tracking: strategies and tools

Website visitor tracking: strategies and tools

Once they land on your site – what’s next? They inquire of course – they leave you their contact details and you can start prospecting to them! Unfortunately, on average only around 2% of your visitors will inquire without website visitor tracking. So what...
Generate high-quality B2B sales leads for your business

Generate high-quality B2B sales leads for your business

But first – how do SQLs (Sales Qualified Leads) differ from MQLs (Marketing Qualified Leads)? An MQL is a prospect that your marketing team deems more likely to eventually turn into a sale than other leads, but isn’t quite ready to buy yet. This is typically...