B2B social media – perfect your strategy

B2B social media – perfect your strategy

However, nearly 80% of CMOs have confessed a struggle in properly measuring social media success and ROI, hindering them from building a highly effective B2B social media strategy. With 83% of B2B decision makers saying social media influences their opinions of a...
How millennial B2B buyers changed sales

How millennial B2B buyers changed sales

Millennial B2B buyers change how we prospect and discover new leads, they change how we build product value and how we contact them; to see continued B2B sales success, your sales team needs to adapt to the millennial audience soon or you may be left behind. Here’s...