B2B sales – how to hit B2B sales targets in 2022

B2B sales – how to hit B2B sales targets in 2022

So long to the meeting room The pandemic sped up digital transformation by five years. Are you ready?     One-third of people would rather quit than return to the office Like it or not, the desire for multiple avenues, including digital self-serve, isn’t going away...
UK Sales Directors: 100 to Watch in 2022

UK Sales Directors: 100 to Watch in 2022

The 100 to watch – UK Sales Directors 2022 list recognizes individuals who have made significant contributions to the sales profession, based on the quality of their work and contribution to their company’s bottom line. Winners come from a range of...
Ideas Fest 2022 Recap

Ideas Fest 2022 Recap

Ideas Fest hosted disruptors, leaders, change-makers, and founders for two days of conversations, ideas and entertainment. The event gave creatives, change-makers, and decision-makers a chance to re-energize, escape reality, challenge their thinking, discover...
B2B Marketing Explained: Essential Guide

B2B Marketing Explained: Essential Guide

What is B2B marketing? B2B marketing is the promotion of products or services to business buyers using a wide range of techniques. Its goal is to improve lead quality, sales acceptance of leads and conversion rates. The first step of B2B marketing is letting other...