What is a B2B Marketing Funnel? A B2B marketing and sales funnel is a blueprint that shows businesses how their customers interact with their brand from the first encounter. It details the journey that people take to become a customer and sets out marketing actions...
So long to the meeting room The pandemic sped up digital transformation by five years. Are you ready? One-third of people would rather quit than return to the office Like it or not, the desire for multiple avenues, including digital self-serve, isn’t going away...
The 100 to watch – UK Sales Directors 2022 list recognizes individuals who have made significant contributions to the sales profession, based on the quality of their work and contribution to their company’s bottom line. Winners come from a range of...
Ideas Fest hosted disruptors, leaders, change-makers, and founders for two days of conversations, ideas and entertainment. The event gave creatives, change-makers, and decision-makers a chance to re-energize, escape reality, challenge their thinking, discover...
What is B2B marketing? B2B marketing is the promotion of products or services to business buyers using a wide range of techniques. Its goal is to improve lead quality, sales acceptance of leads and conversion rates. The first step of B2B marketing is letting other...
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