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Microsoft Dynamics integration:

Find qualified leads with Lead Forensics and Microsoft Dynamics

Take your sales and marketing workflows to the next level by automatically turning anonymous B2B website visitors into qualified leads with the Microsoft Dynamics integration.

Why integrate Lead Forensics with Microsoft Dynamics 365?

Integrating with Microsoft Dynamics 365 unlocks automated workflows that help your team capture and prioritize high-value prospects, access more data-driven insights, and engage the right leads at the right time.
microsoft dynamics 365 integration with Lead Forensics

Identify and capture anonymous B2B visitors

Lead Forensics continuously monitors your website to identify anonymous B2B visitors and checks if their company is already in your Microsoft Dynamics 365 CRM. If they’re not, Lead Forensics uses your lead qualification criteria to determine whether the visitor should be added as a lead and assigned to a team member.
a graphic showing how Lead Forensics identifies B2B visitors that were previously anonymous
graphic showing how you can see which pages each identified company looks at in Lead Forensics

Enrich existing records with visitor data

For businesses already in Microsoft Dynamics 365, Lead Forensics enhances existing records by automatically appending website activity to their profile as a timeline note. This means your team knows exactly when key accounts are revisiting your site, what content they’re engaging with, and how long they’ve spent on the site.

Turn anonymous B2B visitors into revenue

The Microsoft Dynamics 365 integration empowers your team with immediate insights on anonymous B2B website visitors. By capturing and automatically adding leads, enriching existing accounts, and delivering immediate alerts, your team can stay one step ahead of the competition.
a graphic showing how lead forensics identified website visitors, then sends them to your CRM with integrations

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