Solutions for B2B marketing

Stop opportunities slipping through your fingers by identifying which businesses are already on your website – but haven’t completed a form.

Trusted by 10,000 growing businesses

Stop wasting budget and transform your ROI

The average conversion rate for a website is 2%. But the reality is that B2B buyers are looking at your website every single day, you just can’t see who they are. Lead Forensics helps you capture more of the demand you’re already paying for by:

Revealing which companies are engaging with your website
Sharing which content, landing pages, and ads attracted them

Fix your PPC performance

Clicks and impressions don’t tell you if your campaigns are driving the right visitors to your website – but Lead Forensics can. We’ll tell you:

Which campaigns send ICP visitors
Which campaigns attract low-quality or bad-fit leads
Which campaigns you’re paying for but don’t convert

Make ABM spend work harder

Help your ABM campaigns to succeed by getting insights into which businesses engage, and which tactics really work, so you can refine your approach. Lead Forensics helps you:

Identify other companies worth targeting with ABM
Follow their journey through your website and funnel

Enhance your marketing attribution

Attribution often feels like detective work, and most tools report anonymous visits. Lead Forensics can overhaul your attribution by telling you:

How specific businesses found your website
Where your demand actually comes from
How marketing has influenced deals during complex buying cycles

Build your own first-party B2B marketing data

Third-party data is expensive, often outdated, and hard to trust. Lead Forensics helps you build your own first-party data by identifying:

The companies that are already interested in you and browsing your website
Key decision makers and their contacts details
Hot opportunities to pass directly to sales
Leads that need warming up with a nurture campaign

Personalize your content for more conversions

Personalization performs better when it’s built on real buyer intent. Lead Forensics reveals the companies behind your website visits, so you can deliver messaging that actually lands. We’ll help you: