Solutions for B2B advertisers

The most accurate and scalable way to target B2B audiences, Lead Forensics gives agencies, DSPs, and marketing teams precise account-level and firmographic data for ABM programmatic advertising.

Trusted by leading B2B programmatic agencies

Why Lead Forensics data works

Deterministic mapping ensures your ads reach only the organisations you select across global markets, so every impression counts. That accuracy extends to scale too – you can reach accounts that aren’t actively searching or in-market, helping you expand pipeline and widen ABM coverage beyond what intent data alone can offer.

The result is stronger ROI, with higher engagement, less waste, and outcomes you can measure at the account level. And because every impression and click is tied to a real organization, you get clear attribution – connecting ad exposure directly to the companies you set out to reach.

B2B is one of the fastest growing segments in programmatic

That opportunity brings a real risk of wasted spend if targeting isn’t precise. Lead Forensics enables you to reach named businesses directly, rather than relying on weak statistical inference. Focus budget on companies matching your ideal customer profile, then filter further by job title or seniority to reach the right decision-makers within each one.

It also changes what you can report back to stakeholders. Instead of aggregate click data, you can show which specific organisations engaged with a campaign and how that translated into pipeline – giving ABM teams a stronger case for investment, and media buyers a way to prove value beyond impressions and clicks.

How it works

1. Define Your Audience
Build your target audience by company name, industry, employee size, revenue band, or a custom ABM account list.

2. Activate Across DSPs
Deploy that audience through leading programmatic platforms and agency trading desks.

3. Reach Target Accounts
Serve ads directly to those verified organizations across display, video, and native channels.

4. Measure Business Impact
Track impressions, engagement, and performance at the account level to optimize future investment.

Turn Every Impression into a Business Opportunity

Lead Forensics helps advertisers eliminate waste, increase ABM performance, and achieve measurable business outcomes through deterministic B2B identity.

Activate verified business audiences. Reach the accounts that matter. Measure the impact.