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Cold Email for B2B Sales: Templates and Sequences That Work
Cold email gets declared dead every year, usually by someone selling a tool that replaces it. It isn’t dead. Most of it is just bad: generic, unpersonalised, and sent to a list rather than a person.
What Does TAM Mean? Total Addressable Market, Explained
How big is your market opportunity? Learn what total addressable market (TAM) means, how to calculate it and how it works alongside SAM, SOM and your ideal customer profile to guide B2B growth.
B2B SEO Strategy: A Practical Guide to Ranking and Converting
Most B2B SEO advice is B2C advice wearing a different badge: chase volume, publish often, build links, repeat. It misses the parts that actually make B2B search different.
Distributor Marketing: A Guide for Manufacturers and Channel Partners
When a sale passes through a distributor, dealer or reseller, demand and visibility rarely travel together. Here’s how to align campaigns, funding and follow-up across the network.
How to Choose Website Visitor Identification Software for Your B2B Business​
Most B2B companies spend heavily to drive traffic to their website through paid ads, SEO, content, events and more. But when 98% of your visitors leave without filling out a form, booking a demo, or making contact, you end up paying for traffic you can’t sell to. Website visitor identification changes that. Unlike web analytics […]
What Is Firmographic Data? A Guide for B2B Sales and Marketing Teams
Firmographic data gets referenced constantly in B2B marketing and sales, usually without much explanation. It shows up in conversations about ideal customer profiles, lead scoring, and account-based marketing, almost always treated as something everyone already understands. Here’s what it actually is, the attributes it covers, and how B2B teams put it to use.
How To Get a Lead Forensics Demo – and Exactly What Happens Next
Why does Lead Forensics start with a demo? Here’s the whole process, step by step: a sector-matched demo, a two-week guided free trial, an ROI calculation built on your own website data, and going live within hours.
Who Do B2B Buyers Actually Trust? The New Rules of Influence
B2B Marketing’s founding editor joins Lead Forensics CMO Kirsty Dawe to break down the five “Trust Champions” who actually move a deal forward, and what to do about it starting next week.
The AI-Enabled Marketing Ops Playbook: From First Use Case to Scale
Join Gareth Case, marketing leader at Percona, for a practical webinar on building an AI-enabled marketing operation. With more than 25 years of B2B marketing experience, Gareth is putting AI to work across his team, accelerating campaigns, scaling account-based marketing and freeing up time for strategic thinking.
Performance Marketing Software: 10 Tools B2B Teams Use
Which campaigns are bringing the right businesses to your website and turning that interest into pipeline? Explore 10 performance marketing software tools for B2B teams, learn where each fits in your stack, and discover how to connect ad spend to the outcomes that matter.