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Browse our library of content designed to help you achieve more, whether you’re working in B2B marketing, sales, revenue operations, or beyond.
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Join Andrew Davis, sales strategist, educator, and founder of Talk Dygital, for an unmissable session on how to do more with less by putting AI to work in your sales process.
Find out what makes something a marketing qualified lead and get our top tips on how to generate more MQLs.
Join Diana, CSO at LightTrans, as she walks through the exact process she uses to turn website visits into real sales conversations, including the one that turned a decade-old lapsed customer into a €130K deal in just four months.
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Your landing page can attract the right company, hold its attention and answer its most pressing question, yet still appear to have failed because nobody completed the form.
Take a look at our round-up of stats to see how your efforts compare to other manufacturing marketers.
Most lists of “growth hacks” are generic marketing advice wearing a new label. This one is different: each idea below is framed as an experiment, with a hypothesis, implementation steps and a metric that determines whether it worked.
In a B2B context, growth hacking is a disciplined process for finding what is genuinely constraining revenue, testing a specific fix, and scaling only what the data shows works.
Your ideal customers are already visiting your website. Most stay unnoticed - a missed opportunity most companies don't even know they're losing. Handtmann, a leading machinery manufacturer, changed that. And it's turned invisible traffic into six-figure deals its team would never have found otherwise.
Join Paul Thomas, CEO of Lead Forensics, with Tom Bowman, Business Development Lead at Handtmann, to get the exact playbook
As buyer journeys become more complex and competition for attention intensifies, programmatic advertising has emerged as a powerful way for B2B marketers to reach the right audiences, engage target accounts, and maximise the return on their media spend.
However, many marketers still aren't taking advantage of its full potential - and with so much misinformation surrounding the channel, it can be difficult to know where to start - or how to scale successfully.
Join Dan Macia, Founder & CEO of Astrad, to discover how forward-thinking marketing teams are using programmatic to reach the right accounts, influence buying decisions, and drive measurable business outcomes.
In manufacturing, lead generation can be expensive and challenging.
Your website is working around the clock to win or lose deals. Here’s how to optimize it and sure it’s a proper lead generation engine.
If you’re not where you expected to be, a quick marketing audit will help you work out exactly where your pipeline is slipping – and what you can do to correct it.
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