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About Enlitic
Enlitic is a healthcare data company specializing in the organization and optimization of radiology metadata. Their mission is to ensure that critical imaging data is correct, complete, and consistent.
With the acquisition of Laitek Inc., a leading data migration provider, Enlitic now manages all data migrations for GE Healthcare and has integrated these processes with its proprietary ENDEX data standardization solution to standardize data during transfer.
The Challenge
Despite having a highly specialized offering, Enlitic lacked visibility into who was visiting their website. Traditional analytics tools fell short, providing only anonymous traffic data. This made it difficult for the marketing team to understand their audience, identify interested organizations, and tailor outreach efforts to specific personas or buyer segments.
Our Solution
To solve this, Enlitic implemented Lead Forensics to gain detailed insights into website traffic. The platform enabled their marketing team to:
Identify organizations visiting their site
Build accurate personas based on visitor data
Extract contact information for sales follow-up
Create custom filters to route relevant leads to the sales team
Lead Forensics also delivered behavioral data, such as landing page popularity and device usage. For example, recognizing that most visitors were using desktop devices led Enlitic to prioritize desktop banner ads over native in-article placements in StackAdapt, their preferred programmatic advertising platform.
By integrating Lead Forensics data into StackAdapt, Enlitic was able to serve display ads to highly relevant audiences. These campaigns supported both evergreen lead generation and themed initiatives, such as their “Enlitic in the Field” series, which featured blogs, ads, and facility-based content.
The Result
The company has seen a 20% increase in lead generation. A significant contributor to this growth was the increased investment in LinkedIn advertising – guided by contact data sourced from Lead Forensics.
The marketing team also benefited from ongoing support through biweekly strategy calls with their Lead Forensics Customer Success Manager, who offered campaign suggestions and optimization tips.
