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About Paragon Marketing
Paragon Marketing Projects is a specialist B2B lead generation agency delivering tailored multichannel outreach strategies – with telemarketing at the core of its offering. Working with businesses across a variety of sectors, Paragon supports clients in building pipeline, engaging decision-makers, and accelerating revenue through strategic outbound activity.
The Challenge
In B2B sales, timing is everything. Paragon’s clients invest heavily in marketing campaigns – from PPC to SEO to outbound email, but there was more opportunity with visibility into which businesses are actively engaging with their websites.
Common pain points include:
- Up to 98% of website visitors leave without converting
- Delayed or missed follow-up on high-intent traffic
- Difficulty prioritising leads based on real buying signals
- Limited value from traditional web analytics that don’t identify companies
To truly maximise pipeline and campaign ROI, Paragon needed a way to surface intent and ensure consistent follow-up on the traffic their clients were already generating.
Our Solution
Paragon integrates Lead Forensics into its client delivery model to ensure every website visit becomes a potential sales opportunity.
By identifying the companies visiting their clients’ websites – and layering that data into their outbound workflows – Paragon ensures follow-up happens fast, contextually, and with precision.
A key enabler of this speed is the API-driven automation between Lead Forensics and Paragon’s CRM. Visitor data is pushed instantly into the system, triggering tailored workflows for outreach. This seamless integration enables rapid follow-up, often within minutes of a visit – dramatically increasing conversion rates.
Key use cases include:
- New Leads: Identifying previously unknown businesses showing intent
- High-Value Target Accounts:Monitoring engagement from named ABM targets
- Sales Pipeline Acceleration: Prioritising follow-up based on browsing behaviour
- Lapsed Opportunities:Re-engaging prospects who return to the site
- PPC Campaign Support: Recapturing ROI from ad traffic that doesn’t convert
Paragon tailors support based on client needs – from as little as 1 hour a day of SDR activity to full-time telemarketing delivery. The data from Lead Forensics guides who to call, what to say, and when to act.
The Result
By integrating Lead Forensics into every stage of their process, Paragon has delivered measurable improvements for their clients:
- 30–40% increase in lead conversion rates for clients using Lead Forensics
- 50% reduction in average follow-up time, enabling faster engagement with in-market buyers
- Clients see up to 3x ROI on PPC campaigns when paired with Lead Forensics-powered outreach
- 70% of new leads generated through Paragon’s SDR work are influenced by Lead Forensics data
It’s also transformed the agency’s own delivery model:
- Lead Forensics is now a standard tech recommendation for all client engagements
- Outreach is data-driven and fully aligned with real-time buyer behaviour
- Paragon’s services have evolved into a scalable, intelligence-led lead generation model
“We don’t run PPC campaigns now without Lead Forensics,” Owen adds. “It closes the gap between traffic and pipeline. That visibility is critical – you can’t act on what you can’t see.”
By turning anonymous web traffic into qualified leads – and backing it up with expert outbound – Paragon ensures their clients don’t just get more visibility, they get more results.
