How Walker Communications achieved an 800% ROI using Lead Forensics

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800%Return on Investment

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About Walker Communications

Walker Communications is a full service marketing agency based in Belfast and Dublin. Since 1990 they have been providing marketing solutions to a wide range of sectors including Retail, Commercial and Residential Property, Automotive, Engineering and FMCG

The Challenge

Walker Communications wanted visibility of the companies who were visiting their website but not enquiring. They brought Lead Forensics on board to get a better understanding of their top-of-funnel opportunities.

Our Solution

Walker Communications’ outbound sales team use Lead Forensics to reach out to organizations that have visited and spent time on the site. Using data such as the pages they’ve visited and the content they’ve viewed, they can understand which services a visitor is interested in. They use this information to tailor their prospecting approach in a way that will strike a chord with the right person within the organization.

Information such as existing or lapsed customers visiting the site is also tracked and passed on to Account Managers so they can follow up with their contacts.

The Result

Walker Communications have found the insight provided by Lead Forensics incredibly useful and have closed several deals using Lead Forensics data, achieving an ROI of 800%.

Lead Forensics is a very useful tool in our business development and marketing strategy and helps us identify potential leads. Not every website visitor will result in business, but the platform helps us decide which sectors are hot and which are worth chasing.
Eamonn Connolly, Head Of Business Development

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